Some Facts about Ice Cream:
- The ice-cream and frozen dessert market in India was estimated at approximately $450 million in 2009-10. Growing at approximately 12-15 per cent, it was expected to cross $900 million by 2014-15. The branded market is estimated at approximately $200 million and is growing at 20-25 percent.
- From Rs 7,300 crore in 2014, the ice-cream category has bumped up to Rs 8,530 crore in 2015, points out a recent Euromonitor analysis
- Northern and western India are the highest consumption centers accounting for close to 70 per cent of the market.
- Increasing incomes, a burgeoning middle class, buoyant economy and widening of outlook contributes in making ice-cream more affordable and acceptable among Indian masses.
The key trends are:
- Increasing presence of international brands driving consumption in metros and mini-metros.
- Availability of multiple options to consumers — from ice-creams to traditional kulfis to new forms such as gelatos and flavoured yoghurts.
- Growing trend of going out to eat ice-cream.
- With increasing health consciousness especially among young urban population, higher focus on fat free, low sugar and pro-biotic variants.
- Reducing impact of seasonality on consumption.
- Many players ready to increase presence with aggressive expansion plans.
- Growing focus on smaller and profitable formats.